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San Jose, CA, 95112

Iterum takes watch movements from the 1940's-1960's and give them new lives in a modern stainless steel case and a dial reflecting the classic style of military watches. New watches salvaged from vintage movements.

Seeland AS 1294

Iterum builds new watches from vintage mechanical watch movements. This watch using a Seeland branded AS 1294 movement is available for purchase.

Seeland AS 1294 with Iterum dial and vintage hands.
Seeland AS 1294 through back of case.

This Seeland branded watch is a caliber AS 1294. Seeland was founded by the American manager of International Watch Co in the late 1800's. Seeland was part of the Invicta watch company when this watch was sold. These movements were produced around 1950.

The minute and hour hands on this watch are vintage. They were stripped, cleaned, painted and new luminous paint was applied. The seconds hand is also vintage and still has the original paint.


Iterum Seeland AS 1294 with brown leather strap.
Iterum Seeland AS 1294 with brown leather strap.

Winding: Manual wind 
Maker: Seeland
Country of origin: Swiss
Caliber: AS 1294
Jewels: 17
Production date: ca 1950

Seeland Watch Co. AS 1294 movement

The jewels on the wheel bridge have a nice gold colored border.

Seeland AS 1294 movement. Dial side.

The AS logo is for A. Schild. "1287/1294" is the caliber number for this movement. "BREVET+DEP." means that a patent has been applied for.

Seeland AS 1294 exploded view

Iterum Model Number: seelandas1294-001
Case: Stainless steel, mineral glass on front and back, 35.5mm
Strap: Brown leather strap from Goriani
Price: $350
Shipping: $12.65 (USPS medium flat rate)

How to order